WELCOME TO THE COMMUNICATIONS BRANCH

We carry out the entire range of communications services for effective dialogue with the community, your staff, stakeholders and others. We know the hows, the whys and the methods. We know what will work, what won't and what you need to get where you're going.

Click on the headings below to learn more...

news media

Coverage in the mainstream media is an excellent way to communicate with large numbers of people. And, unlike paid advertising, media coverage can be very cost effective in getting your message across.

If you aim to be in the media, you need experienced media operators to help you.

The Communications Branch employs talented journalists with many years' of experience in print and electronic media organisations throughout Western Australia and nationally.

They know the tricks of the trade and can advise you on the best approaches to reach your target audience.

public relations

Using public relations, or PR, controls how you project yourself and your organisation, project or idea to your key audiences or stakeholders. It's important that everyone knows who you are and what you do, and that you do it well.

Every organisation has links to different sectors of the public. It can be customers, residents, schools, industries, tradespeople, farmers, nurses, doctors, police, patients, politicians or thousands more population groups.

PR is about finding the best ways to relate to them. The Communications Branch has the practical experience to make sure your messages get to the people you're trying to reach. This is the way you grow your ideas and your business.

publications

Publications are the visible and enduring component of your overall communication strategy. Publications may include annual reports, brochures, banners, leaflets, newsletters and fact sheets – all carrying your logo and corporate colours thereby establishing and confirming the qualities you want to project to your current and potential stakeholders.

The Communications Branch has produced all kinds of publications for many clients for more than two decades. We can manage the entire production from concept planning, writing, photography, editing and design right through to the quality printed final product.

stakeholder management

Stakeholders are the people or groups you need to communicate with. The Communications Branch can help you define and refine your key messages so that they are tailored for your audiences. Different stakeholders need different approaches. Your combined audiences might be, for example, doctors and patients. However, the same information will need to be presented to them in different ways.

We can help you devise successful communication approaches to each stakeholder group while maintaining an overall message consistency.

marketing

Marketing is using strategies to identify and create customers, to keep those customers and to continue to satisfy the customers.

Marketing can include advertising, branding, media, direct mail, internet and other mobile communications and merchandise.

The Communications Branch can help you find which marketing strategies will work for you.

sponsorships

Sponsorships are another way of making sure your business, product or idea is noticed by the people you want to target.

But effective sponsorships involve more than just giving money to your local sporting club. Will the people you want to buy your product be associated with that club? Will your message reach them? Will any negative behavior by people connected with the club or the sport have an adverse impact on you or your business?

How do you leverage your sponsorship to ensure maximum positive impact?

The Communications Branch has more than 20 years' experience in the use of sponsorships to communicate a message or sell a product. We know what works and what doesn't.

communication strategies

Communication strategies, both internal and external, are essential for any organisation. Without a communications strategy, people in your organisation can never be sure they're all pulling in the same direction.

Integrated, streamlined strategies developed by people who know the power of good communication will transport an organisation's messages to each and every stakeholder.

The Communications Branch has developed five and 10 year strategies for private businesses and government organisations, allowing them to plan communication activities that will run parallel to business activities.

We can create a communications strategy for your organisation that caters for its specific needs and will stand the test of time. Make sure everyone in your organisation understands its vision and the way forward, and projects that understanding to all your audiences and stakeholders.

Don't go out on a limb. Grow your ideas.